Owa Yurika, Kids Fashion

2 years ago cowgu 0

Some people may wonder should they start a new brand, blog or something with a market that is so over saturated. A market that produces lots of similar items, messages and copies.

The answer is: Yes – you should.

If  you have something new. Something fresh. Something surprising.

Please do not bring us more printed leggings and monochrome prints. Bring us something fun, functional and well made.

And this is exactly what mother-daughter duo Yuki and Yuriko Oshima did. They created OWA YURIKA. It is a fresh perspective on children’s wear.

Owa Yurika, Kids Fashion Owa Yurika, Kids Fashion

Sleek lines, a terrific colour palette and cool cuts! {those jackets!}

The London-based brand was born in 2015. Combining London’s cutting-edge design aesthetic with high-quality Japanese manufacturing. Top notch fabrics and great attention to detail.

Owa Yurika, Kids Fashion Owa Yurika, Kids Fashion Owa Yurika, Kids Fashion Owa Yurika, Kids Fashion Owa Yurika, Kids Fashion

The current A/W 2016 line is their debut collection. Find a great mix of practicality and durability. Combined with the famous clean finish of Japanese clothing.

‘Yuki and Yuriko feel that modern parents who appreciate innovative designs for themselves would want to dress their children alike. Unique clothing without making their daughters appear forcefully girly. They can instill confidence in them by dressing them with originality. And encourage them to embrace girlhood in an individual way.‘

My favourites are their coats. They are so pretty and I love the details. Like the beautiful buttons or this cocoon shaped poncho. The navy coat has a cool red lining and looks very chic.