no added sugar Spring /Summer 2017

no added sugar Spring /Summer 2017

Today I am so happy to share the latest collection from no added sugar.

It’s been ages that I covered them yet their universe fascinates me. So different. So colourful. The newest collection is called  ‘kith&kin’ and is full of fun garments.

no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017 no added sugar Spring /Summer 2017

no added sugar {isn’t a great name?} was established in 2001 by Deborah Medhurst. Bringing original style into kids wear.

Deborah and her husband Ric started out creating colourful t-shirts. Becoming very quickly ‘must have’ items those tees made the brand grow. Today there are clothing lines for boys and girls aged 3-12 years as well as a baby line from newborn to 24 months.

Our ethos to produce high quality witty kids wear has been appreciated and it is that appreciation and shared pleasure that drives us on.’

In 2016 no added sugar celebrated their 15th year anniversary. When you look at the kids fashion world today this is a very long time. And yet the brand is such an inspiration and so very different to the many others.

We love and respect our European suppliers who consistently deliver the high quality we insist upon and quite frankly we can’t accept anything less. Our fabrics are sourced from Europe, Japan and England – all elements that contribute to a high quality and good performance product.

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